Born in Sao Paulo, Brazil, Gui Rocha has always had love for music. While young, already had interest in new bands that played different musical styles. The passion for electronic music came when he heard the Information Society's songs for the first time, gaving him a great interest like "how those guys do that?".
                Then he started to go to specialty shops, seeking for everything that he had seen on TV, when he met the world famous technics pick-ups, that became the number one item on his wish list.

                Since then, Gui Rocha began his fixation for DJ radio shows and, self-taught, started to understand what all that really happen. He began to buy records and do parties, just to show all the skills he got it. After that, he does't take too long to became known as a DJ.

               Playing professionally since 1990, Gui Rocha gained residence in clubs, raves and radio shows, where he got all the experience that could be seen in his sets at various raves and clubs for several Brazilian states, alongside big names, also as headliner.

                In 1997, he decided to start a music producer career, devoted long hours to produce his own music. The recognition on that came in 2001 when he had his hit "In Trouble" released in a Portuguese compilation widely distributed in Europe, giving him the opportunity to go on tours, turned his name worldwidely known.
               He also participated to Groovox as a step the integrant in some live performances as well got invited to do workshops about mix techniques and music production at Mackenzie University and lectures at the Oeste Paulista's DJs Congress.

                Recently toured Mexico, for the third time, where spins in the best clubs in Mexico City, Toluca and Metepec. Thereat he got an invitation to be a contributor at Electromag Magazine, a leading Brazilian publication, where he can spread some world news.
               With his striking style and unique technique, found an audience where he plays. His sets are too energetic and with an incredible feeling, he can just realize what the people want to hear, that making the crowd scream.